[Create your team first, and then look for the money. The days when investors would fork over cash for a promise are gone.] The way you do it is evangelism, ... It's also options, quite frankly. |
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. |
A good idea is about ten percent and implementation and hard work, and luck is 90 percent. |
Don't assume you're done [after you've hired someone]. |
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. |
Evangelism is selling a dream. |
Forget about layers, content on demand, and movies, ... Right now, people cannot understand [why they cannot get service]. If you fix this problem, you're 90 percent of the way there. |
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had. |
How to Drive Your Competition Crazy |
I am a bozo. |
I hope [Apple is] creating a computer that is to the Macintosh what the Macintosh was to Apple II. That's the test, that's the main thing. |
I think a lot of it was because companies were resistant to change vendors. |
I think the crisis part is over. Certainly, we still have a lot of hard work to do. |
It would have taken great courage to do that because at the time, the Macintosh was selling well. You're making $700 gross margin on a Mac and now you're going to go make $35 gross margin on a (software) license? I wish we had, but we didn't. We didn't for that reason. |
It's a little ridiculous, |