Web travel agencies are viewed as the most comprehensive way to plan a vacation. They?re evolving from spitting out tickets to helping you plan your journey [and] get trip insurance and tickets for attractions on the ground. |
What Yahoo has and the travel agents don't have is user generated content. Travelers will change their behavior based on what they see from other consumers. |
Yahoo is certainly coming closer to that. |
Yahoo is definitely on the right track. The move is very logical and very relevant. |
[But another challenge for hip hotels is overcoming the short shelf life of any trend.] Being hip is catching the right vibe and the right wave at the right time, and then making sure you stay ahead of changing tastes, ... If you're hip today in 2005, then how do you stay hip in 2007? |