I think we're moving in right direction. Our underlying results ... are strong. We're building a foundation that will serve us very well. |
If we tailor our message much more effectively and much more locally, we think we'll make better and stronger connections with the people who drink our products. |
This company has made substantial progress in the last few years in controlling costs and improving production and customer service. Building upon the low cost structure, Revlon will focus on accelerated growth through a combination of great marketing and delivering on its commitment to stronger retail trade partnerships. |
We accomplished a great deal in 2005, and we set the stage for a strong year in 2006. Our strategy to re-energize important franchises, while simultaneously developing new products, is working. |
We believe if we're going to grow the business effectively, we need to focus our resources on marketing. |