If you [analyze] the advertising today, you see that trust and reliability are at the forefront of most sales propositions. Everyone's thinking about so many things. |
They're crossing their fingers because disposable income is so low. They must be more creative and fun, so people can take their minds off other issues. |
They're really crossing their fingers because disposable income is so low. |
They're really crossing their fingers, because the disposable income is so low. It's going to take a lot to trigger that emotional buying habit. |