Everyone wants to make money on the Web, but nobody wants to spend the money to do it. |
Fund companies are having trouble justifying building up Web sites. It's amazing how few fund companies advertise at portals, Morningstar and online business sites. |
You need to re-establish a connection to the consumer. People need help wading through the confusion. |
You see a real disparity out there. Some fund companies get it and some don't get it that the Web matters. |