As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind. Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music. |
It's going to be a major, major, pervasive screen for our audience. |
They are growing well on their own, but clearly we have inventory online to help bolster the brand and their traffic. |
We don't want to just deliver stuff. We aren't a TV company. We are a content company. We think about the platform very early in the process and everyone must be on board. |
We will be the preferred service. |