From what we have seen, Steelers fans are breaking all the rules with support of the team. |
I think people are realizing that this season is extremely good. |
It has the potential to be the biggest [marketing] event that we've done. |
It will open some time in the next couple of months. It's just a matter of construction and making sure that all the occupancy things are finished. |
The reasons we stopped selling the gear are very straightforward. It is highly controversial in the Raleigh-Durham area. Having that type of product out in front of our customers seemed to be a lightning rod. And secondly, we had customers who saw it out in the store and complained about it. |
The support of Steelers fans is always strong, especially when they get in the playoffs. The farther they go, the stronger the support for Steelers. |
These were very smart competitors. |
They kind of helped the guy and store people carry things in. |
This is not about us judging who is right and who is wrong. It's just such a tiny part of our business that we just wanted to avoid the issue. We spend millions of dollars every year towards local programs in our areas to prove that we want to be part of the community instead of just being a large retailer. This decision reflects that. |
We are being presented with different possibilities all day, every day. |
When they're spending this much money, they want the ability to try it. |