Eighty percent of the people who come into a Christian book store have a felt need. That's an incredible opportunity for us to help. We see people who are maybe going through a divorce or recovery. Some just want to know who this God is we know. |
Parable merchandisers, out of California, offer upscale, exclusive products and emphasize customer service training. They represent 250 of the best Christian bookstores in the country. |
We once considered opening a teachers' store. But our personal faith experiences brought us to this. |