'The Apprentice' has proven that an appearance on the show can dramatically impact demand for a product. We're telling our store associates to be ready. |
7-Eleven rolls out hundreds of new products each year. This particular item is the first of its kind; nothing like it exists in the market, and we're very excited about it. Building on that, we thought it would be interesting to do something else we've never done before: challenge the best and brightest business entrepreneurs on 'The Apprentice' to come up with out-of-the-box ideas to introduce a new product that is completely novel to consumers. |
Suffice it to say that this has all been quite secret. Besides the drama of seeing who of the candidates will stay and who will go, we've added a couple of surprises to the show that are uniquely 7-Eleven. |