I think that the people who run the show are very smart, and they're making choices around what kind of things to do to balance the amazing thirst for anything related to the show with the risk of being overexposed. As long as they're being careful and not slapping the name on everything out there, we don't have to worry. |
It's still too price-driven. Among guys who buy volume, it's still 90% price-driven. Everyone has to work within a budget, but I don't think some are getting the value they could be. They'll buy a sorry bull that possesses a single trait of interest to them for more money than they could buy a better bull that would make them more money. |