[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. |
As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories, ... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer. |
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message. |
By starting earlier and building consistent and dynamic messaging around these key categories, we want to show our customers that we have the holiday merchandise they want, when they want it, at the affordable prices they trust from Wal-Mart, |
Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience. |
Fiat is the ideal partner for us in this particular project, as they are acknowledged as having been for many years one of the world's leading manufacturers of small cars. |
Geneva marks a vibrant start to 2006 for Ford of Europe. We are confident we have the right cars at the right time in the right market. |
I think of this as going above and beyond in terms of price points and the assortment of products that we currently offer. |
I think we would ignore them as a threat at our peril. It isn't going to make life any easier. |
If a business in California had a supplier in New York that was knocked out, they could say they were affected. There was a lot of leeway on purpose. |
If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores. |
It's clear that carmakers must offer cleaner models. There's a wide range of technology available. |
It's irresponsible to open the door to out-of-state companies while we have been working very hard to put licensing and regulatory measures in place. The crux of the matter is, it's operating under an honor system. We don't have these laws right now. I wish they would have waited. |
Metro 7 is an important step in the strategy to fill the gap in our customers' needs. |
My expectation is profit in 2006. |