Engineers not only shape the technology industry, they shape our lives as well. Their imaginations have inspired new markets, new products, and new industries around the world and the EDN Innovation Awards recognize this unique contribution to society. |
You have to be structurally set up. It's incumbent upon management to give front-line people the tools to succeed. You can't just turn to a salesperson and say, 'Sell integrated now.' You have to empower salespeople with systems so that it's seamless for them whether they're selling print, online or events. |