is to have a brand integration that is effective enough to have resonance but - and it's a big but - subtle enough so that it doesn't offend. |
It felt like a commercial - and advertisers already do that well. |
It's all edited and ready to go. All they've got to do is decide whether they want to use the 60-minute version, or the 90-minute version -- I did it both ways. |
On a medium-term basis, the market senses the New Zealand dollar is overvalued. The market is worried about a substantial slow down in New Zealand growth. |
The Aussie has benefited from higher energy prices because it is negative for the U.S. as a net energy importer. In a general sense, the high oil price is helping the Australian dollar. |
The needle we have to thread is to have a brand integration that is effective enough to have resonance, but - and it's a big but - subtle enough so that it doesn't offend, |
The ones that work are the ones that grow out of character. |
The two-year bond spread has moved out in Australia's favor, which is one reason why the currency has done well. |
There is a reasonable fundamental picture for selling US dollars and the Australian dollar will benefit, |
We had two pieces of pretty strong economic data this week, which have both given support to the Australian dollar. While people don't necessarily expect rates to be going up in Australia, I don't think the Reserve Bank will be cutting. |