6 ordspråk av Joseph Jaffe

Joseph Jaffe

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 [Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences.] It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

 In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

 It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.

 It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

 There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.

 You can be sure that a good percentage of people who saw the movie came across this game online,



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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.



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Kaffe är giftigt, solbränna är farligt. Ordspråk är nyttigt!

www.livet.se/proverb




This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.



Barnslighet är både skattebefriat och gratis!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Kaffe är giftigt, solbränna är farligt. Ordspråk är nyttigt!

www.livet.se/proverb