After I left that, I wanted to continue programming films, so I started the Jewish film festival. |
All are unique films that you will not likely see anywhere else. |
I culled the cream of the crop. |
It gives them an incentive to market the film aggressively to their constituents. Then they can use the festival not only as a promotional opportunity, but as a fundraising opportunity as well. Generating an audience has always been very difficult for film festivals, but this formula has been very successful. Generally, most of the screenings are sold out. |
The film created a huge buzz at Cannes. Few people realize that Natalie Portman is Jewish and that she was born in Jerusalem. |