The population has gotten larger and manufacturers are now realizing the value of catering to this previously overlooked segment of women. More stores are launching plus-size lines, and there is still additional room for growth and development within the market. Clearly these women have the money and the desire to look as fashionable as regular-size women. |
These smart retailers are listening to girls who are saying they don't want to look like a shower curtain, and are offering up trendy clothes that don't necessarily come in animal prints. |