As a practical matter, this is a technology that studios cannot resist at the end of the day. It's just a matter of time before they're all on board with digital cinema. |
What's significant is that a major studio is finally getting on board. We've watched this process for eight, nine years. We've seen the studios first doubting the technology, to setting technical standards this year, to finally someone saying, yes, it's worth pursuing. I think that's exciting. |