Coffee packaging tends to be brown, muted. It suggests it comes from the earth. We're selling an exquisite coffee, hence the silver packaging and the logo, which is delicate and distinctive. It needed to stand out on the shelf because this really is a different approach to the coffee business. |
They've given us a great jump-start. |
We felt like we had amassed a fair amount of business skills we could bring to bear and build something we could pass on from generation to generation. |