I think 2006 will be a crucial year for our industry, and there's a lot of optimism and enthusiasm for the change in direction. I think over probably the last 12 to 18 months the manufacturers and all of these stores have realized that direction we've been headed in was probably the wrong one. I think we, collectively, made a decision to change gears. |
Through extensive research, we've learned that most trading card collectors are over 35. Because of that, the industry has become less kid-friendly, with more of a focus toward older customers that buy cards on speculation. |
We're trying to make sure the integrity and the efforts of our sports cards are not changed in any way, but making them a little more kid-friendly and kid-relevant by allowing kids to use their cards to get other cool things. |