Because of our real-world sales success with 'Meet The Lucky Ones,' we know our customer has an appreciation for the unconventional and really enjoys independent films. Our intent is to draw our target customers into the story. The more engaged they become, the more they will want to learn about our brand and products. We believe this audience wants to discover products on their own terms, and this allows them to do so. |
This has really brought in a new customer, which is very compelling. |