It's a strong mint obviously. It's one of the strong mint categories. |
Not a good product to eat if you're wearing a dark suit, because of the dust. It really is a bit of a problem. But that's about it. |
They could have taken the 'history' slant of it. They could have taken a 'homemade' slant of it. They just went for 'strong,' ... You know, the mint's so strong it has to be in a metal box. |
They need to continue to do what they've done in the past, which is cater to children and cater to children well. I think they need to not lose sight of what their strengths are; not try to sort of diversify and suddenly come out with products that are chocolate. |
We find that children as young as two are making decisions about what they want. They can't quite say it but by the time they're five they're pretty clear. |