[The quality of the products, made in countries ranging from China to Swaziland and even the United States, isn't impeccable--sizes are not uniform, and the stitching is clumsy at times. Yet some consumers don't mind the price-quality trade-off.] They target the 'good enough' consumer, ... Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control. |
Anybody can get anything, anytime, anywhere, ... unique and inspirational. |
He didn't follow someone's design. He designed what he wanted. That's an extreme reversal of where trends and styles come from. |
tariff engineering. |
The consumers love it. That idea of disposable fashion is really appealing. |
They target the 'good enough' consumer. Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control. |