The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger. |
the most disappointing. Nobody expected 'Invasion' to hold the 'Lost' lead-in. But it's losing a good 30 (percent) to 40 percent of the lead-in. That's a lot. |
They won't win any awards for 'War,' but as long as they're bringing in younger viewers, it's a success. |
To lose about half the audience ? that?s big. That?s dangerous. |
We've already seen what (Clark) looks like. The curiosity factor is gone. |
Women bring glamour. Men are second bananas. |
You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to. |