It's a way to go after another segment of the population that wants to sign up for satellite-TV service but hasn't had a way to do it. |
Now that this letter has been sent to us, we will investigate (the allegations). Our legal department will get involved and investigate it. |
We're doing something new this year: We're unbundling local TV channels. Customers can choose local channels from Dish or get their local channels through an off-air antenna for a savings of $5. |
When you compare a digital package from cable with one from DBS, namely us, we come out lower [in price] and better [value]. That's the drive for customers to switch, whether the county is urban or rural. |