Given the fast take-up rate, combined with subscriber satisfaction, which scores 25% higher than for the analog service, we are targeting 1 million homes to be subscribing to Sky Digital by October. |
Like anything else in venture capital, you tend to allocate capital to those companies that can yield the highest returns. It would have been a mistake to invest substantially when it was apparent that we would not be receiving great returns. |
We are disappointed we did not get the outcome we first expected, but we were very selective, and I'm glad we didn't do it on a broader scale. |
We haven't been burned too badly. It will take three to five years for us to deliver the value, both financially and strategically, to our investors, and I think we're off to a great start. |