These changes recognize the exciting growth of SDI in the flat rolled marketplace, the broadening scope of our portfolio of products, and the growing importance of multi-divisional buyers of our products. The addition of a National Account Sales Manager will further enhance our capabilities to provide the excellent service and support that our customers have come to expect. |
This expansion will allow us to meet a greater volume of our customers' requirements for coated steel. Each of these products provides opportunities for margin enhancement, as well as product diversification. Although this project will have no impact on our total steel-making capacity, it will allow us to increase the percentage of our hot band production that is converted into value-added products. |
We are very pleased with the success of our pre-painted steel business. Customers continue to reward us with recurring business as a result of the quality of our products and the shorter order cycle time relative to competitor supply chains. Our pre-painted customers also benefit from reduced logistical, administrative, and inventory carrying costs as a result of our simplification of a generally fragmented supply chain. We are the only steel mill in North America to directly offer painted steels. |