Consumers buy the user experience at a certain price point. They do not buy specifications, they do not buy standards and they don't buy technologies. What we are offering is essentially a very pro consumer experience. |
Our Cable-Free USB approach allows consumers to extend the functionality of their existing USB 2.0 cameras, flash drives, MP3 players, laptops and many other consumer electronic devices by creating a wireless connection for the existing USB 2.0 specification. |
We want to continue what we're doing with USB, which is to take a complex technology and make it absolutely simple for the consumer, so that they don't have to take any action; it just works. |
With USB 2.0 wireless you don't have to worry about finding the connector, or the number of connectors or other hassles. And this also opens up USB to non-traditional settings like cars, media servers, AV racks and home theaters, where you can't always conveniently reach the USB port. And it solves the rat's nest of cabling. |