If everybody is talking about 'Harry Potter,' you want to read it too. |
People are faced with too many options, in this case 48 songs. Since you can't listen to all of them, a natural shortcut is to listen to what other people are listening to. I think that's what happens in the real world where there's a tremendous overload of songs. |
This condition measured the quality of the songs and allowed us to see what outcome would result in the absence of social influence. |