We know through our market research that women want to be in an environment that's residential vs. institutional. So they want a warm and comfortable atmosphere. |
We want to provide services for women of all ages, and we're confident we'll get a good return on our investment. |
When you consider these two factors -- that the No. 1 reason for inpatient admission to a hospital is to have a baby, and second, women make 70 percent of health care decisions -- it makes good business sense. So if you do maternity well, the women will return for their other needs. |