![]() project—-making sure your initial data is correct so that you avoid garbage in, garbage out.] Without the right data to analyze, ... marketers could wind up automating a bad campaign. |
![]() you might have with a customer. Few companies are able to confirm that customers who respond to marketing online and customers who physically buy products through retail outlets might be the same people, for example.] Not many companies know that Joe who visited the company Web site is the same Joe who visited the store and bought goods at point-of-sale, ... For the tools to be really effective, companies need to look at customer data from all perspectives. |
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![]() most companies right now, ... Companies can use [the tools] tactically as a way to keep track of customers and promotions, but most companies haven't gathered enough customer data to use these tools strategically. |
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