The percentage of the U.S. population to buy a book in a given year is less than 10 percent. We think we can expand the marketplace to people who may not want to go to a bookstore. |
There are other technologies that will be developed in the years to come and we will make decisions on implementing them depending on the quality of the product and what it can provide to our customers. |
There's a convenience factor. One can download 10-20 books on their laptop and take it wherever they go. Kids will go to school in the next 10 years with some sort of dedicated device within which will be their textbooks. |