An intense focus on getting it exactly right is why Abercrombie & Fitch is better positioned now than it has ever been, |
Newcastle appealed to us for many different reasons. |
Part of our ability to get the cash that can do justice to football is that we were able to tap into the fact that the sport is significantly 'hot enough' in the States. Every studio head we went to see had kids who play football. They understand the potential is enormous. |
We've seen a myriad of tremendously successful films that use sport as a backdrop-films about baseball, basketball, golf, you name it-and it just seemed incredible to me that the world's biggest sport has never been the subject of a decent movie. |