I did feel our coverage needed a shot in the arm. That was obvious by the changes we made from top to bottom. |
I think the thing that people have missed, ... is that the series needed a reevaluation, and this is the time to do it. Not during the playoffs. |
Snow means more viewers. Viewers like difficult conditions. |
There's no better marketing or tool to use than to build momentum from the series themselves. |
We are excited at what this unique marriage between the world of sports and entertainment can bring to our high-profile sports properties, ... Justin's interest and enthusiasm not only in the NBA, but in all sports should help provide our broadcasts with a new, fresh approach. |
We've been squeezing this orange for an awfully long time, ... there's a concern when you do anything like this. |