Enhanced public awareness will make people willing to pay additional costs for the latest technology, and this will create a virtuous circle for further technological advancement. |
Installing a seismic isolation system will increase the construction costs by about 3 percent for office buildings and condominium complexes and by 10 percent for an ordinary house. People believe that disaster is the least thing that can happen to them, and no one is willing to pay such enormous amounts of money unless they see the threat as imminent. |