[Commercial] radio doesn't play new music anymore. |
I don't think it's hype. Hype to me is when someone is taking something and building it up. I think it's natural and organic and it's real. Do I think it will translate to America? Yes I do. |
It's an opportunity to really make music the star of the program. This is not music used underneath [dialogue] or as part of the story -- music is what the show's about. |
You just don't see alternative Latin performers on TV. |