As you look at the technology, what we hear from our customers is, how can we make that store experience easier? In effect, how can we give the customer more control? How do we give the customer more information? |
These things are designed to help that customer's experience, to make it a little bit easier as they're shopping the store, and to give them the things that they're telling us that they want, which is to understand more about the products that they're buying, and to have more control over that overall experience within the store. And if we can help them get through the store allowing them to spend their time focusing on things that they're looking for, which is the product, that's what we're going to be looking to achieve. |
We're going to continue looking through the stores for other opportunities. |
When we were thinking this through, the emphasis was on what solutions we could enable that would allow us to provide our customers with greater convenience and greater comfort when they?re shopping our stores. We spent a lot of time working with the various businesses before we even touched the technology because I felt it was important not to get confused by any preconceived limitations of what technology can do. |
Where we want to be is at the edge of where the customer is. We're not looking to introduce things that don't have an immediate practical value. We're looking at those things that we know our customers are doing today, and through using technology as an enabler, how do we make that experience better. |