This would portray the brand over a long period of time in a very positive light and connect it with a type of operation that is postal in nature -- the teamwork, and the commitment of meeting a deadline and getting a job done well. We liked that association. |
When your logo and your brand is associated with a champion of this caliber, and you hear about his heroic comeback from cancer _ I can't say that in our wildest imagination we ever felt that promotion would be that successful or give so many rich rewards. |