We had a very challenging month. We had some pockets of strength, but once again with the number of head winds for the month, we were down. |
We have been anticipating the competitive response from Ford would be forthcoming, ... They do surface every now again. I wouldn't say it's revolutionary. |
We have thought it through, but we don't want to tip our hand. We need to see how all of this plays itself out. It's hard to execute a strategy until we know that. But we're still going to lead and still set the terms as much as we can. |
We have to continue to deliver our message to inform people just how good we are. |
We knew we had a pretty tough challenge in terms of the month performance. |
We look at this every which way and we really cannot find evidence of some seismic change in consumer behavior, |
We look at this every which way and we really cannot find evidence of some seismic change in consumer behavior. |
We realize that gas prices are important to consumers and we're certainly not denying that there's an impact. We are seeing more interest in consumers understanding fuel economy of vehicles. But there's not the shift we saw in the 70's and 80's. |
We were down a little bit from where we expected to be, and the industry was a little softer than we expected it to be. |
We'll keep our options open, ... The good news for us is we've been anticipating the fed would move for a long time. We knew these were abnormally low rates. |
We're certainly not pleased with current share levels and we're not satisfied with it, but we have to run this play. |
We're coming off the three strongest months in the history of the industry. |
We're committed to what we're doing. |
We're going to be down in the second quarter and the back end of the year. |
We're not going to announce any production changes in this call, |