Hand over fist, our volumes of satellite radios were higher than they were this time last year. People have been sparked to buy one for a lot of reasons. Most of them are just tired of regular radio. We also see people who live in the mountains and get horrible radio reception. Then there are the customers who are looking for specific specialty programming such as sports coverage. |
That's going to be a big asset to the county and the city. |
The primary difference is in the shows. If a person wants Howard Stern or National Public Radio or a certain kind of sports programming, they lean toward Sirius. If they don't care about those aspects, they swing either way. |