If he's not careful, he's running the risk of actually undermining the thing that made him. Trump Tampa may make sense, but what about Trump Boise? How far does it go? |
It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand. |
There was a standing ovation. There was raucous applause. I think it will become a rallying cry. |
When he stops making money where he makes the bulk of his money, he will start caring. |