[Moreover, retired athletes are more likely to steer clear of scandal.] They don't do stupid things for the most part, ... What has been the biggest problem area for the endorsement business lately is people you thought were upstanding citizens doing something stupid. |
[News of the deal broke on Oct. 5, when Adidas announced the partnership at its Investor Day in Germany, and sports business mavens took notice.] To have historically the No. 1 soccer brand in the world invest in your league as a key sponsor is a great legitimizing statement to the league at a time when it's looking to expand again, ... My initial response when I first heard of the deal was that [sixth-year MLS commissioner] Don Garber and his group are sort of hitting their stride. The long-term approach to building a soccer league with managed and realistic expectations has really begun to show its dividends. |
All the (major sports) events have some presenting sponsors. |
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword. |
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon. |
Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured. |
Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good. |
Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds. |
Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment. |
Globally, the NFL is playing a little bit of catch-up, |
Globally, the NFL is playing a little bit of catch-up. |
He can't let the blip become a trend. |
I don't know if we'd call this a renaissance, but I think he's certainly coming back to life both on and off the court. He may never get back to where his potential was two or three years ago, but there was always the sense that he could rebuild some of that equity. ... It's clear he's well on his way. |
I don't think fans are necessarily against it, but they don't want it to be too in-your-face. If it becomes overly commercialized, people will turn away. We've already stepped out with buildings, but the connection the fans have isn't with the building, it's with the team. This gets closer to the core. |
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now. |