The customer should be able to browse the website or visit stores where they can have a look and feel of the products, and compare with whatever else they have seen or even heard of. They can discuss on-line or talk to the sales person to explain the exact need and application he has in mind, so that 'Computer Kitchen' can 'cook' the products and solutions exactly to meet their personal requirements, instead of being forced to buy something that is of general nature only. They buy only when they feel that this is the product for them. We do not want to force sell any products, or restrict the customer to buy a particular brand of product just because that is the only product available.
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