Because of the way the academy has crunched down the Oscar season, you have to look at positioning your key titles to take advantage of that. |
It's a poor marketer who can't sell the same title five or six times. |
It's impossible. I'm always behind. |
Once it starts, no one's going to hold it. |
Some of this may have to do with the rental market, which is where more of this direct-to-video product ends up going. We've seen a consistent decline in this category since 2003, but it seems to be accelerating. |
The Best Picture win kind of gave it a second wind. Plus, a lot of people never saw this film. |
They spend a lot of money promoting them. (Computer generated-animated films) are rare and appeal to the kid audience which makes them a multiple viewing event. Kids play the same movie over and over and over again. |