In maternity we have the issue of literally having no waistline. The Empire waist is one cut where you can actually get some shape and definition on top. |
The concept evolved out of the customer's needs. Nobody else is strictly in the business of maternity. We have one customer and we find ways to keep serving her better. |
We always use the Empire waist, but we're using it more than we normally would. This is one of those times when mainstream fashion really is translatable in maternity wear. |