Sony, the brand itself, offers consumers a certain credibility. Unlike those other products, we offer a compelling package of hardware, software and service. |
There are a lot of Web sites out there that are so large, it would tie up the phone line for hours and hours. |
Why would they want to buy another PC -- it's a hassle. Having to download plug-ins, having to download content versus having content pushed to you. Our research shows that people want a guided experience on the Internet. |