Hondas have somehow managed to project an image of youthfulness. Although both Hondas and Toyotas are economical and reliable, Toyotas have ... a rather stodgy image. |
It?s a fine balancing act. If you don?t innovate right, you?re going to screw up your brand image, and if you don?t innovate at all, teens will lose interest. |
It?s difficult to stay on top for a long time. |
Teenagers are likely to spend money regardless of the trend. If there is no trend, they just spend on a more diverse set of products. |
We've seen interest in SUVs decline over the last couple of years. |