If a commercial is really entertaining and has a great payoff at the end, the brand name will be more memorable anyway, so it often works in tandem like that. For this special, however, we're just looking for what is clever and irreverent. |
Now there are several sites on the Internet where you can see commercials from all over the world. |
Now there are several sites on the Internet where you can see commercials from all over the world. In other words, the universe has multiplied, and we've had two people doing nothing but looking at various spots. Then we've gone through three different phases of deciding what we think the public will find humorous or witty or irreverent. |