Detroit has been tough to promote, but Vegas has been way hot. |
Fifteen years ago, it was a lot more difficult to market the NBA overseas. If (the NBA) wants to survive into this next century, they have to capture the international market's attention. |
The majority of the players are getting $7,500 for these appearances. But typically, the range is $2,500 to $10,000. |
They'll get that much just to stop by one of these events to say, 'hi'. These guys love it because they are getting paid for the appearances. |