[De La Hoya's focus is less mainstream than Magic's, too. And while the per capita income of the more than 40 million Hispanics in the U.S. is expected to rise 8.2% annually through 2009 -- nearly twice as fast as the non-Hispanic rate -- the Latino population still shells out only about 84% per capita of what other ethnic groups spend on goods and services, according to a 2004 report on buying patterns by the University of Georgia.] There's a Hispanic middle class, no doubt, but it just doesn't spend as much as other groups, ... And Oscar De La Hoya is by no means alone, or even early.
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