We see an enormous opportunity in the mobile market for data services. The biggest hole in the mobile network operator offering is the lack of guaranteed privacy. Users want to control access to and use of their personal information to avoid the type of trouble the theft of credit data is posing on the Internet. |
What they're buying are the rights to access one of the fastest growing regions in the country. |
While it is very annoying to get spam in your e-mail account, it doesn't cost you anything, whereas on a wireless phone it costs you up to 10 cents a message. |
Wireless high-speed data is their one shot to stem the precipitous decline in voice (average revenue per user), which they need to make up with really compelling features. |
Wireless is a game for the big boys. |
You are marrying the most successful music player with a cell phone. |
You can get your hometown local news channels while you're on vacation in a country where you don't understand the language. |
You need to find a balance between minimizing the support costs and making your people happy and cooperative. |