What they're buying are the rights to access one of the fastest growing regions in the country. |
While it is very annoying to get spam in your e-mail account, it doesn't cost you anything, whereas on a wireless phone it costs you up to 10 cents a message. |
Wireless high-speed data is their one shot to stem the precipitous decline in voice (average revenue per user), which they need to make up with really compelling features. |
Wireless is a game for the big boys. |
You are marrying the most successful music player with a cell phone. |
You can get your hometown local news channels while you're on vacation in a country where you don't understand the language. |
You need to find a balance between minimizing the support costs and making your people happy and cooperative. |
[Not everyone thinks the headsets look cool.] You look like a half-assimilated Borg, ... shaking hands with gloves on. |